AT&T has partnered with TransUnion to display brand names and logos for outgoing business calls, providing an extra layer of authentication and trust for customers.

The companies are offering two industry-first features: allowing brand logos to appear without a special app installed on the receiver's phone, and verifying the calls through STIR/SHAKEN standards to confirm the number has not been illegally spoofed.

This new ‘TruContact Branded Call Display’ service...