BT has introduced Multicast-Assisted Unicast Delivery (MAUD), a technology aimed at revolutionising the delivery of live content over the internet.

Unlike traditional 'unicast' delivery – which relies on individual internet streams for each viewer – MAUD employs 'multicast' to group these streams into a shared one, reaching multiple viewers simultaneously.

MAUD also integrates seamlessly with player applications, eliminating the need for content service providers to...