Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand known by its winged hourglass logo now has outlets in over 140 countries.
The Pioneer Spirit Lives On
Historically, Longines has accompanied legendary pioneers as they conquer air, land and sea. Today, the winged hourglass brand has drawn inspiration from this heritage to create Longines Spirit, a collection with an impeccable pedigree. This collection links history with innovation by combining references to the glory days of aviation with present-day aesthetic and technical requirements. These resolutely contemporary timepieces are a testimony to the pioneering spirit that has inspired the brand since its earliest days. A glowing tribute to these exceptional men and women who, by a record, an exploit or a display of courage, have left their mark on history - pushing new generations to surpass themselves.
Boasting a long tradition characterized by the elegance and performance of its products are values perfectly represented by The Longines Sport Collection. The HydroConquest line is dedicated to men and women looking for a high performance timepiece that combines technical innovation and elegance. Longines now extends this line with new models in bright colours.
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If you buy a Longines watch, you’re investing in a timepiece crafted by some of the best artisans in the world. All Longines watches are made in Switzerland, the epicentre of fine watchmaking for nearly four centuries.
CERTIFICATE OF AUTHENTICITY
Longines has recorded the serial number of every one of its watches since 1867. On request, the company can provide a Certificate of Authenticity and an “Extract from the Archives” giving information about any timepiece it has ever made.
PRICE & QUALITY
Because Longines uses watch movements supplied by Swiss calibre-makers ETA (whose history dates back to 1856), its timepieces hit the sweet spot between the quality you expect from Switzerland, and a price you can afford.
EXTENDED WARRANTY ON ALL AUTOMATIC WATCHES
In its ongoing quest for excellence and a desire to provide high-quality services to its customers, Longines has extended warranty for all of their automatic models to five years. The new 5-year warranty came into effect on August 1st 2021 and will be based on the end customer's purchase date detailed on the warranty certificate. It also applies to all Longines automatic models purchased after January 1st 2021.
Founded in 1832 by Auguste Agassiz, Longines gained an early reputation for quality and precision as official timekeeper for horse racing and show-jumping events. This association with the sporting world has grown over the years to encompass tennis, gymnastics, skiing, archery and other sports.
Longines’ combination of top-flight technical skills, design ingenuity and business acumen led it to flourish through the early 1900s, with its designs regularly winning prizes at the great World Fairs. In the 1920s, Longines engineers designed aeronautics and navigational instruments for the adventurers pushing new frontiers. 1931 saw the launch of the ultimate aviator’s tool, the Lindbergh Hour Angle watch, which is still produced to this day.
Decades of pioneering research into quartz led to a series of award-winning thin-calibre watches (forerunners of La Grande Classique, an enduringly popular collection) and the Very High Precision calibre used in the Conquest collection. With the renewed popularity of mechanical movements this century, Longines shifted its focus back to more traditional watches, bringing out a number of state-of-the-art chronographs. This brand features ladies’ watches prominently in its collections.
Be careful not to bang the crystal against anything hard, and avoid magnets as these damage the movement. Keep your watch away from chemicals, including perfume. If your watch isn’t water-resistant, it’s best to avoid even small splashes – especially if it has a leather strap. Clean it every few months, wiping the case and bezel with a damp cloth and liquid soap, and brushing with a soft brush to loosen any dirt. Make sure to get your watch serviced every two to three years to catch any issues early.